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Any suggestions for copywriter or provide generic description of the product to be used for the Internet or non-channel specific applications. NOTE: If you have a book only version for this product, it is imperative that you provide a description that does not include any references to package elements. Striking a balance between solid financial theory and practical applications, Brigham/Ehrhardt's FINANCIAL MANAGEMENT: THEORY AND PRACTICE, 14e gives readers a thorough understanding of the essential concepts they need to develop and implement effective financial strategies. The book begins with a presentation of corporate finance fundamentals before progressing to discussions of specific techniques that are used to maximize the value of a firm. It also thoroughly explores the recent financial and economic crises and the role of finance in the business world and in readers' personal lives. With its relevant and engaging presentation, cutting-edge coverage, and numerous examples, FINANCIAL MANAGEMENT help readers become First in Finance.