ΚΑΤΗΓΟΡΙΕΣ

NEWSLETTER

Συπληρώστε το email σας
για να λάβετε τις προσφορές
και τα νέα της Bookstation

ΝΕΟΙ ΤΙΤΛΟΙ

Κατηγορίες / Offers / Business / Business / Finance / Theory of Finance / Business & Management / Digital Luxury: Transforming Brands and Consumer Experiences

SΜΑSΗ CUΤ ΡΒ

Digital Luxury: Transforming Brands and Consumer Experiences
Wided Batat

Εκδόσεις
Sage Publications Pvt. Ltd

ISBN: 978-152-645-894-0
Σελίδες: 280
Σχήμα: 17 x 24 εκ.
Εξώφυλλο: Paperback
Ημερομηνία έκδοσης: 13/05/2019

Τιμή | 35 €

προσθήκη στο καλάθι

 The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. 

This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Άλλα βιβλία του συγγραφέα