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Κατηγορίες / Offers / Business / Marketing / Marketing of High-Technology Products and Innovations 3rd Edition

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Marketing of High-Technology Products and Innovations 3rd Edition
by Jakki Mohr,Sanjit Sengupta , Stanley Slater

Εκδόσεις
Pearson

ISBN: 978-013-604-996-8
Σελίδες: 576
Σχήμα: 1 x 8.1 x 10 cm
Εξώφυλλο: Paperback
Ημερομηνία έκδοσης: 02/05/2009

Τιμή | 160 €

προσθήκη στο καλάθι

 For undergraduate and graduate courses on marketing high-tech products

 

Provide your students with the vital information they need to successfully market high-tech products. 

 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. 

 

Features

<>For undergraduate and graduate courses on marketing high-tech products

 

 

Provide your students with the vital information they need to successfully market high-tech products. 

 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.